Tesco Finest, ColeyPorterBell
3D Animation, Out-Of-Home
Celebrate every little detail
Working closely with Coley Porter Bell, I helped bring new dimension to their incredible packaging designs to ‘celebrate every detail’, making each product delicious and unique. Details that help elevate everyday moments and make the premium democratic.
I was supplied with reference pictures and artwork for all products (although in the case of The Melodist gin, a physical product was obviously a must), and undertook all of the modeling, lighting, texturing and rendering/compositing via C4D/Redshift and After Effects.
Roles: 3D Animation, Lighting, Texturing, Compositing.
People: Ed Fergusson, Isaac Sodipo, Peter Cottington
Software: Cinema4D, Redshift, After Effects