Tesco Finest brand design – celebrating every detail to uplift the everyday​

Working closely with Coley Porter Bell, I helped bring new dimension to their incredible packaging designs to ‘celebrate every detail’, making each product delicious and unique. Details that help elevate everyday moments and make the premium democratic.

I was supplied with reference pictures and artwork for all products (although in the case of The Melodist gin, a physical product was obviously a must), and undertook all of the modeling, lighting, texturing and rendering/compositing via C4D/Redshift and After Effects.

In addition to the primary ‘Melodist’ animation, smaller, looping animations were also created for in-store displays….

Services:

• Creative Direction

• Animation

• Lighting

• Texturing

• Rendering

• Compositing