Make it what you want

Since 1965, they’ve been making longer sandwiches than anyone else. In 2022, the world’s largest restaurant operator wanted to make an interactive 3D billboard that allowed people to virtually make their own sandwich on screen.

The innovative 3D out-of-home experience combined Ocean’s DeepScreen™ capability with Ocean Labs’ integrated fibre wifi tech, to give the public the opportunity to customise their ultimate Sub on-screen, before seeing their creation come to life on The Four Dials at Westfield Stratford City, with the aim of continuing to build on the brand’s fame and innovation, as well as showcasing some great tasting and craveable Subs.

Roles: 3D Animation, Lighting, Texturing, Compositing.

Software: Cinema4D, Redshift, After Effects