Jordan Why Not Zer0.2

This sneaker embodies Russell Westbrook’s style of play – a seemingly uncontrollable cycle of chaos. The sneaker appears to have a mind of its own as it twists, spins, morphs and turns the world upside down, but the whole time every move is carefully planned out. Russell Westbrook describes it as ‘owning the chaos’.

It was a lot of fun bringing this sneaker to life through 3D modelling, texturing, animating and bespoke sound design.

Roles: 3D Animation, Lighting, Texturing.

People: Ed Fergusson, Camella Kirdk (DIR), Alex Pastor (CD).

Software: Cinema4D, Redshift, After Effects.