Crafting a premium brand refresh

5Select started of as My5, an online-only hub for the best of Channel 5’s content. It proved so successful that a year later it was brought into the traditional broadcast space. The brand needed a refresh to reflect the transition, but this had to be implemented across also all of the additional facilities that are required for a full broadcast redesign (endboards, lower thirds, bugs, IPPs, etc).

Today, 5Select is a premium channel offering high-quality factual series, intelligent documentaries and must-watch dramas. 5Select features first-run originals alongside the finest content from Channel 5 and spin-offs of its most popular programmes.