Tesco Finest brand design – celebrating every detail to uplift the everyday
Working closely with Coley Porter Bell, I helped bring new dimension to their incredible packaging designs to ‘celebrate every detail’, making each product delicious and unique. Details that help elevate everyday moments and make the premium democratic.
I was supplied with reference pictures and artwork for all products (although in the case of The Melodist gin, a physical product was obviously a must), and undertook all of the modeling, lighting, texturing and rendering/compositing via C4D/Redshift and After Effects.
In addition to the primary ‘Melodist’ animation, we also helped by creating looping animations for in-store displays….
…and shorter, faster turnaround animations for the Tesco Finest pasta range.
Ed Fergusson - Modeling, Texturing, Lighting,
Modelling
Animation
Texturing/Lighting
Rendering
Compositing